AMBER Alert


The program broadcasts details and asks for tips about abducted children or an adult with a proven mental or physical disability.


 What's important to know

If you have a tip about a victim or suspect, immediately call 911 or the phone number in the alert.


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Alberta Emergency Alert app

Receive updates about potential risks to your health, safety or community – including AMBER Alerts – on your mobile device.

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Wireless AMBER Alerts

Receive free AMBER Alert text messages on your mobile device.

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How it works

In Alberta, the AMBER Alert program is based on a voluntary, co-operative partnership between:

Each province has an AMBER Alert program; protocols are in place to ensure they co-ordinate their efforts.

Alert activation

It is essential that police conduct a thorough investigation and collect the necessary information before issuing an AMBER Alert.  The police only activate an Amber Alert when these criteria are met:

  • Police believe child, (or adult with a proven mental or physical disability), has been abducted;
  • Police believe abductee is in danger of serious harm/death;
  • There is enough descriptive information about the abductee, abductor or mode of transportation to enable the public to identify these elements;
  • The alert can be issued soon enough that there is a reasonable expectation the abductee could be returned, or the abductor apprehended.

Alert details

A broadcasted AMBER Alert may include this information:

  • description of the abducted person
  • description of the suspect
  • vehicles involved
  • what, where, why and how the abduction happened
  • last location of the suspect
  • direction the suspect is travelling

Alert reach

When an AMBER Alert is broadcasted by the media, the alert:

  • interrupts all participating radio and TV stations (including satellites)
  • appears on social media – Facebook, Twitter, etc. – and RSS feeds
  • appears on electronic highway signs
  • notifies the Canada Border Services Agency to prevent the suspect and victim from leaving Canada
  • is sent to Wireless AMBER Alerts subscribers